Getting your organization noticed is one thing, but your brand is what makes people remember you—developing the who, what, where, when, why and how, and telling that story.
As a Digital Media Co-ordinator with the Region of Durham, I co-created Digital Media Branding Guidelines for the Region's social media platforms. This includes typography for graphics, how to format a social media post on various platforms, and what types of content is appropriate to share.
As a Policy and Communications Specialist with APBOT, I quickly recognized that one thing was missing: brand consistency. To create a consistent use of the organization's brand identifiers and messaging, I created the APBOT Brand Guidelines for both internal and external use. Not only did this utilize my creative marketing abilities, but also design skills.