ADVERTISING AND ANALYTICS
As a Digital Media Co-ordinator at the Region of Durham, I create social media advertisements on an ongoing basis for both the Region of Durham and Durham Tourism accounts. Example campaigns include Durham Works, Discover Durham, and Your Voice Durham. In addition to ad analytics, I also run account reports, and competitve analysis reports on a monthly and annual basis.
INSTAGRAM | @DURHAMTOURISM
As the project lead, I created an Instagram strategy and guidelines, and created the Durham Tourism Instagram channel. After a successful launch, I now co-manage the account and create content on an ongoing basis. Check out some of my work on Durham Tourism's Instagram feed!
GRAPHICS | @DURHAMTOURISM
View social media graphics I've created for Durham Tourism, including Instagram, Instagram Stories, Twitter and Facebook graphics.
GRAPHICS | @REGIONOFDURHAM
View social media graphics I've created for Durham Tourism, including Twitter, Facebook and LinkedIn graphics.
WEB CONTENT
As a Digital Media Co-ordinator at the Region of Durham, I assist in managing the durham.ca home page, and have written and edited content for the employee intranet. In addition, I also assisted in the City of Pickering's first website relaunch since 2012, by writing and editing web content. During my time with the Ajax-Pickering Board of Trade, I self-managed the organization's website.
INSTAGRAM PLAN | APBOT
View the Instagram plan I created while working at the Ajax-Pickering Board of Trade (APBOT).
SOCIAL MEDIA MESSAGES | @APBOARDOFTRADE
View social media messages I created for APBOT's Twitter, Facebook and Instagram accounts.
CONTENT MANAGEMENT | @APBOARDOFTRADE
With experience in various social media management tools, I also have experience organizing content via Microsoft Excel. View the APBOT social media calendar I created and managed.
THE BULLETIN | AJAX-PICKERING BOARD OF TRADE
While working at APBOT, I redesigned their weekly publication, “The Bulletin” in Constant Contact. I was also responsible for writing and editing the external e-newsletter on a weekly basis. I also took photographs and created digital designs as required. View just one of the many examples that was shared to the organization’s subscription list and social media following.
ACCOUNT PROPOSAL | @APBOARDOFTRADE
View the social media account proposal I created for the APBOT Executive Director.
EVENTS | APBOT
Check out how I planned messaging and photographs for APBOT events.
TERMS OF USE | @APBOARDOFTRADE
While working at APBOT, I quickly recognized the need for social media terms of use. This document allows users to understand how the social media accounts are used and when they are monitored.
MAYOR'S PROGRESS REPORT | CITY OF PICKERING
View the Mayor of Pickering's first-ever e-newsletter, followed by its analytics report. This was created and distributed via Constant Contact.
INSTAGRAM PLAN | PICKERING
View the social media plan I created for the City of Pickering's corporate Instagram channel.
MESSAGING | @CITYOFPICKERING
View social media messages I created for the City of Pickering's corporate Twitter, Facebook and Instagram accounts.
PHOTOGRAPHY
In addition to content creation and strategic planning, I've also captured photographs to accompany the messages I've created. Check out my photography page to explore my work.
BLOGGING
View my personal brand by skimming through my latest blog posts. While you're there, be sure to check out my social media feeds!
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All photographs and video footage belong to Brooke Pollard, excluding screen shots of social media feeds.